Interactive Internet Marketing – Integration Concept to Create a One Stop Internet Shopping Center

Interactive internet marketing provides multiple powerful techniques to establish a real presence on the internet. It takes advantage of the constantly improving tools that the internet has to offer to increase web traffic and customer conversion rates. In this article, I will discuss the power of integrating the social media and your business product or service into one website.

The tools offered by the interactive internet marketing are numerous. They include Search Engine Optimization (SEO), Web Flash sites, automated customer services and social media. They are very effective in driving traffic and attracting customers. The automation part of these tools is one key component that makes them appealing because it gives you time to expand your business by having more interactions with your customers. Another key component that would even allow a bigger traffic is the integration of the multiple components into one website. It would provide unique experience for your prospects and customers that would retain them and even drive them to bookmark your page.

The concept of integration is applied across many fields to increase the output of a desired task. For instance in electronics, the effort is always focused on merging multiple small circuits into a large one to increase the functionality and a good example is the microprocessor. Same applies to internet marketing techniques. You can be creative on how to incorporate your product information and allow the user to get entertained by having easy access to social media sites that drive huge traffic like Facebook or Twitter. You can even add a user friendly template with access to popular video games or TV shows. You can even partner with popular retails stores that people like to shop from and offer incentives like cash backs on purchases through your website. Such type of integration would transform your web page into a one stop internet shopping center and, most important, drive people to re-visit on a regular basis.

When considering the integration, you have to be prepared for the challenge in designing and maintaining the website. There will be a need to a constant increase in server capacity to handle the increase in the load on the system. Besides, there is a number of performance tweaking and tuning that would be required to the application, the database, and the server configurations to make the response times and page load times shorter. But this effort is worth it if it is increasing your Return On Investment (ROI).