With the seemingly never ending bad news reports regarding the retail shopping industry, and statistics which seem to suggest a terminal decline in high street shopping, the internet is now ready to claim an even larger piece of market. The shopping done online as opposed to in the traditional manner is becoming more prominent. A study for the Times Newspaper has found that seven out of ten former Woolworth shops in the UK are still empty, and the ones that have been occupied are taken over by the birth of the ‘pound’ or 99p outlets which are springing into existence as shoppers face an ever more difficult time to afford even the basics let alone the luxuries.
With an Orwellian feel to the current economic state and a now reliance on technology to cater for everyone’s needs, the Internet shopping websites are better placed than ever before to take advantage of the misfortune that has befallen the retail sector. Voucher code websites and discount offers provide an attractive appeal to the average internet user as the desire to save every penny even for the once better off has never been so great.
Recession hit consumers are learning new behaviours and are changing the way they shop, looking to the internet as one source of cost cutting measure. As a result many of the well respected stores, all of which have their own websites, involve themselves with issuing voucher codes. The trick for the consumer is to locate the source of these voucher codes and find vouchers that are in date and valid. Discount vouchers and promotional codes are now almost a necessity for the survival of many retail outlets. Not only that, other sectors including the travel industry and the service sector use similar methods.
Postage companies to printing companies and travel organisations are now all issuing voucher codes for the hungry bargain hunter. Shopping websites are now competing for this market as the world of shopping is now fully committed to the new age of digital purchase.
Internet shopping provides other benefits including the need not to journey to the high street; this alone for the prudent will save on petrol, parking and bus fares. However for the foolhardy, I doubt the traditional high street methods of shopping will ever die out fully as the shopping experience through the busy town centre will always be an experience and enjoyment for the family wishing to have a day out.