In the UK almost every high street store has a website associated with it. The benefits of not driving to the high street store or shopping mall are sometimes very good in comparison to the time consuming and expense of the traditional method. However, to make shopping on the internet worthwhile, a good internet shopping website must cater for the needs of most and be diverse enough to cover all types of shopping.
The growth of eBay has certainly introduced diversity and is reliant on bidding for the product on offer. Individuals have successfully created a business out of this kind of medium; however for those of us who simply want to browse the shops and take their time in choosing that item of interest, a good internet shopping mall would be one which achieves the following:
– Provides a directory of shops under the relevant category
– Provides a product based comparison service
– Provides internet shopping tips and ideas
– Provides shopping ideas for gifts
– Provides an update of the latest shopping vouchers available
Browsing a site like this should provide an all-encompassing experience without the need to travel to that out of town shopping mall. Ideas and suggestions should provide the user with a sense of fulfilment and certainly any internet shopping advice given would be very welcome to those just familiarising themselves with the internet.
Many internet shopping malls simply list only the shops relevant to a category. For example the category of ‘woman’s clothing’ would list shops such as Dorothy Perkins or Miss Selfridge. Although this can be of use to those who have difficulty in remembering all the names of the high street stores, a listing of products would also provide the user with a deeper level of satisfaction.
For instance, imagine searching for magazines and the internet shopping mall providing you with all the individual magazines for a particular topic. An internet shopping mall that can bring this level of service is what this article suggests would be a good shopping website. If then the user wishes to buy a shirt and individual items are listed deep linking to the relevant stores, a website such as this could prove invaluable for the savvy shopper.